Posts Tagged ‘election’

Starbucks, Ben and Jerry’s, and others provide incentive for voting

Companies provide incentive to get out the vote

By Christina Edwards

November 4, 2008



This election, exercising your right to vote can earn you the right to free food and beverages.

On November 4, participating Starbucks stores offered a free 12 oz. coffee to anyone who voted. According to Kaleigh Plumb, a worker at the Burlington Square Mall store, this incentive has proved popular: business doubled throughout the day.

“We’ve had a really good turn out,” said Plumb. “I didn’t personally expect it, because we didn’t really advertise for very long. But I guess people saw it and talked about it.”

In addition to Starbucks, Ben and Jerry’s, Krispy Kreme, and Shane’s Rib Shack also offered free merchandise for election day, though these establishments did not require customers to vote first.

Shane’s Rib Shack’s election day promotion gave away orders of free chicken tenders to the first 300 customers. A manager at the Alamance Crossing store declined to speak about the decision for the promotion.

Krispy Kreme’s 85 company-owned stores gave away star shaped donuts, and encouraged its 145 franchises to do the same.

Ben and Jerry’s offered free scoops of ice cream between 5-8 p.m. to any customer at participating stores. The company also launched a Facebook event to advertise the promotion, as well as a section of their website called I Voted.

“Starbucks likes to take part in doing good things for the community and the country,” said Plumb. “Our company is very involved in everything, I think we just wanted to encourage people to go out and vote.”

Ben and Jerry’s “I Voted” Site

Starbucks Election Day Ad.

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